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WeChat Mini-Program

WeChat Verification for a Slacking Mini-Program: 30 Yuan and a Third-Party Call

By 大数据技术派 ·
Read original on juejin.cn ↗ Google Translate ↗ Alt translation

Unverified WeChat mini-programs lose search and sharing, and the verification call comes from a third-party number that differs from the backend listing, so screening unknown calls can stall the launch.

Summary

WeChat mini-programs get cut from search and sharing until they pass a paid verification. A slacking-off mini-program called "Workstation Leisure" (工位闲) went through that process this week. The name came from Doubao, an AI, after the first choice, "Slacking Master" (摸鱼达人), was already taken. The previous day saw the ICP filing complete; the next day WeChat pushed for verification.

The verification call arrived from a third-party number, not the one shown in the backend. Two earlier calls were hung up out of habit, and only after adjusting the phone's vibration did the 4pm call get through. A simple "yes" passed the call, and confirmation came around 6pm. The mini-program's features remain minimal for now; more work will come later.

Takeaways
— WeChat mini-programs lose search and sharing until they pass a 30-yuan verification.
— The verification call came from a third-party number, not the one displayed in the WeChat backend.
— A single "yes" on the call was enough to pass verification.
— The name "摸鱼达人" was already taken, so the AI-suggested "工位闲" was used.
— ICP filing had to be completed before WeChat prompted verification.
Conclusions

WeChat's enforcement mechanism is the search and sharing lock, which works because discovery is the entire point of a mini-program.

The verification call's third-party number differs from the backend display, so a habit of screening unknown calls can cause a missed verification and a delay.

Concepts & terms
ICP备案
ICP filing (Internet Content Provider registration) is a mandatory government registration for websites and online services hosted in mainland China. It records basic ownership and identity details.
微信认证
WeChat verification is a paid identity check for WeChat mini-programs and official accounts. It costs 30 yuan for mini-programs and is required to use search and sharing features.
Source: juejin.cn ↗ Google Translate ↗ Backup ↗